It wasn’t too long ago when a plumber could focus on plumbing and just put his business in the yellow pages, and he would steadily get calls. Those days are long gone and I can’t even remember the last time an actual phone book got dropped on my door step. My how the times have changed!
What A Plumber Needs To Know Now
These days a plumber has to be concerned about more than just fixing leaky pipes and clogged toilets. There’s social media to post to, ads to run on Google & Bing, worrying about their listings in online maps and directories, making sure their website is up and running, and trying to gain traction in Google. That’s a heavy plate for a plumber to stomach by themselves. Some bigger plumbing companies will eventually hire one or more people in house to handle those tasks on a daily basis. But if your a small plumbing company, it’s a lot to handle.
Plumbing Digital Marketing Companies to The Rescue
If you can’t hire people to work for your company full time, or even if you can, the your best bet is going to be to hire an individual or company that specializes in digital marketing for plumbers. Sure you can hire the local kid, and I’m sure he’s capable, but you really want someone that understands the industry, and has experience with other plumbing companies in the event a problem arises they should know how to solve it. One of the best companies around to help you out is My Plumber Pro Marketing. They have been specializing in plumber SEO, social media marketing , and maps ranking for years, cutting their teeth in the Houston market. So you know they know the business!
In this day and age, almost every business has gotten at least a dozen phone calls just this month talking up the wonder of SEO, and what it can do for your business. SEO is a wonderful things if your ranking on top and generating leads, but what are these so called “Pros” really selling you?
The Fallacy of SEO
Many of the so called Pros that are calling everyday aren’t really pros and hardly know much about SEO to begin with, they are just sales reps for newspapers and magazines that are trying to transition out of print media. Now that is a dying game right there. Most agencies that I have delt with, either by working for them on the fulfillment side or by talking to them with a current client, are only selling very basic campaigns. What this means for you is that the highest campaign they are selling as truly white hat ranking is going to get you no where. Pretty soon you’ll cancel your contract and give up on SEO saying it’s a fools errand, and never trying it again. Those same agencies know this and will just replace you with 2 more businesses, there game is high volume not quality.
What You Should Be Looking For
One of the first things you really want to see is a proven track records of results. If they give you an answer that that information is no disclosure or something equally vague, then you might want to hang up. Any reputable SEO specialist will have at least a few sites that they feel comfortable enough to let you check out, either long term clients or test sites that they routinely try new strategies out on.
Also if they tell you that they are strictly white hat, you can expect for it to take a long time to rank if at all. I’m not saying to go find a SEO specialist that will get your site penalized and deindexed but Google makes money by making ranking organically frustrating so that eventually you’ll just say the hell with it and go to adwords where you really pay to play. There are other what we call grey hat tactics that work very well and can really help you see the results you need for your business. in reality it will still take several months to get on page one and then several more to get those top spots, but at least you’ll know your gona get there!
make sure that the company your talking to does more than just build links, optimize your website, or continually build new pages every month. Those things are good when they are combined into an all in one package that includes, social signals, on page optimization, fresh content, off page link building, maps ranking, and more every month. We won’t take on a client anymore unless they are truley ready to go all in, because to sell a company anything less would just be taking their money every month.
Who To Turn To
If you haven’t found that right company yet, Uprising SEO can help you out. Whether your in up state New York or along the west coast, the great thing about the digital age is that we can still communicate face to face through video chat, and still create a great marketing campaign for you. Don’t hesitate to give us a call and get the best Katy SEO company around!